Vans x One Piece Collection Launch
13 November 2022 - Vans’ Glorietta Store, while newly opened, latched on the hype and released their new One Piece collection through a store event.
The Vans x One Piece collection follows the adventures of Monkey D. Luffy and his crew to find the One Piece and fans can now rewind the stories through this release. Highlighting the lineup is the Vans’ classic Sk8-Hi Punk Hazard featuring a 360 degree graphic that wraps from the lateral side of the shoe, representing the fire side of the island, to the medial side representing the frozen side. Each Straw Hat Crew the shoe has dressed up in iconic Vans checkerboard patterns.
The power of friendship
To capture the spirit of the anime, we encouraged guests to dress up in their best One Piece-inspired attire. One Piece Philippines community members showed up as their favorite characters from the show, while cosplayer Cholo Tolentino hosted the event program as Monkey D. Luffy.
An experience to be treasured
By providing exceptional experiences that they can treasure forever, we were able to meet our audience right where they are.
We drove more engagement and conversions to the collection by hosting a digital promo with the One Piece Philippines Facebook page. Many followers shared their excitement about the collection and expressed their interest in having other One Piece-inspired apparel.
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