Vans Glorietta Flagship Store Launch
November 13, 2022 - TALI launched its first localized Vans Flagship Store in Glorietta 3, Makati wth Lee Caces’ Bakunawa digital mural.
The digital mural “Bakunawa” draws inspiration from Filipino mythology as the bakunawa (serpent-like dragon) cascades towards an abstract cityscape filled with skaters, BMX riders, and skaters. As the bakunawa draws closer to the moon, vibrant flora and fauna engulf the space around it.
Bakunawa in the city that never sleeps
TALI showcased behind-the-scenes footage where Lee Caces, the first-ever Filipino artist that Vans collaborated with talked about the inception of his digital artwork.
First Localized Flagship Store
We created awareness about Vans’ Glorietta store opening and produced a dynamic launch event through PR and event management efforts. We invited several influencers and media partners to join Vans with this new milestone.
Creative energy filled the new store throughout the event program, enabling our guests to enjoy great music, take commemorative shots at the Vans’ photo booth, and celebrate the artistry of Lee Caces and his Bakunawa mural.
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