How to Romance Your Audience in 4 Ways with Digital Marketing
Digital marketing and dating are vastly different concepts, but at their core, they share a desire to establish a relationship and a couple of other similarities.
We're not here to tell you how to manage your love life. But, hey, if you're a brand or business looking for ways to charm your target audience — we've got you covered.
Here's how you can romance your audience and attract more customers.
1. Make a good impression
Just like in dating, it all starts with a good first impression. You’re at the first stage of brand awareness, so do your best to spread the word and showcase what you can offer. (e.g., display advertising, sponsorships, etc.) Show your values and integrity, and prove to them that you’re the brand they should choose and patronize.
2. Know your type
What are their interests? Fave hang-out places? What social media platforms are they often on? Just like with dating, make an effort to know your customers' interests to gain their trust and their affection. People appreciate it when someone expresses genuine interest to get to know them better. It's also proof that you care and listen to them.
Video source: ABS-CBN Star Cinema
How? Use analytics and be present on all relevant platforms. And… maybe work with us? 😉
3. Be memorable
With so many brands competing for your audience's attention, how can you stand out? Make an impact by being different. Use it with your campaigns and connect with your audience on an emotional level.
4. Consistency is key.
Hindi ka pwedeng paligoy-ligoy or sa simula lang magaling! Be consistent and clear with your brand messages. Maintain your brand voice and personality across different platforms.
Remember, nobody wants to be with someone who blows hot and cold, nor with a brand that can't decide who they are.
Want to elevate your marketing game and win your audience’s affection? Consult us at hello@tali.ph or send us a message here!
Sources:
5 Ways Marketing is Like Dating. (n.d.). https://www.campaigncreators.com/blog/5-ways-marketing-is-like-dating
How to increase brand awareness: Top 10 strategies. (2024, November 14). Qualtrics. https://www.qualtrics.com/experience-management/brand/how-to-increase-brand-awareness/
This blog was written by Ysobelle Joseph, our Creative Intern. When she’s not busy being a creative, Ysobelle takes a breather and finds more inspiration by spending time with her dogs and thinking of her next good meal.
