Miss Universe Philippines 2020
March 2020 - COVID-19 has forever changed the Philippine media landscape and its consumer. Extended quarantine, plus the shutdown of major television stations, have shown that online streaming entertainment is not the future: it’s already here.
Miss Universe Philippines has traditionally sustained itself a live television event. However, given the changing media landscape and our evolving consumers: how can we make Miss Universe Philippines iconic as online “must-stream TV?”
Phenomenal Women
Our Brand Goal
Transform the Philippine beauty pageant system online through Ring Light, the first ever online series that shows the journey to becoming the Philippines’ top beauty queen.
Empire Philippines + Streaming
CNN Philippines Interview
The COVID-19 pandemic has forced the live events industry to go digital, that includes beauty pageants. The Miss Universe Philippines is set to release its 'Ring Light Series' that will take viewers behind the scenes on what its like to be a beauty queen. We talk to Jonas Gaffud, Creative Director for Miss Universe Philippines.
Footage from CNN Philippines
Nationwide TV Coverage
Miss Universe Philippines x KUMU
Hosted by KC Montero
Related Press
Miss Universe Philippines launches new pageant web series →
GULF NEWS (UAE)
Miss Universe Philippines has launched the first online pageant series called ‘Ring Light’, which will also raise funds for charity. The series, which premieres on September 27, will gives pageant fans a peek at what it takes to become a beauty queen.
Miss Universe Philippines to film pre-pageant events, grand finale in Baguio City →
INQUIRER.NET
With the digital landscape proving to be a worthy alternative for exhibiting art and culture, galleries find refuge in showcasing masterpieces by talented artists in the comfort of our homes.
We Finally Know the Secrets Behind Rabiya Mateo's Flawless Makeup →
PREVIEW
Some of the best makeup tips we know have been generously passed on to us by beauty queens. That's why when we got a chance to catch up with newly-crowned Miss Universe Philippines 2020 Rabiya Mateo, asking her about all things makeup was on top of our list. The beauty queen gladly spilled her tricks, even sharing her recommendations for other morena beauties like her.
Campaign Results
+971k%
SITE IMPRESSIONS
+975%
FACEBOOK REACH INCREASE
3
CONTINENTS
104M
PR VALUE
EMPIRE.PH is a digital-only channel that aims to bring a more contemporary take on lifestyle, entertainment, and beauty through its one-of-a-kind programs featuring their exclusive Mercator Models and Empire Talents.
Empire Philippines houses its production of digital shows from the collaboration of many of its ventures in digital content, beauty pageant training and personality development (Empire Studios), fashion and commercial (Mercator Model Management), artists management through The Empire Artists Management (TEAM), and events production (GAME).