Vans Releases the Year of the Tiger Collection

Embrace the Spirit of Tiger with Chinese Renowned Artist Chen Yingjie

MANILA, PHILIPPINES (January 10, 2023) Vans, the original action sports brand and global icon of creative self-expression, partners with Chinese renowned artist Chen Yingjie (a.k.a HuaTunan) to create a festive collaboration celebrating the Year of Tiger.

Inspired by his famous artwork "Stay Hungry", Chen Yingjie related Vans' capsule with his interpretation of the tiger spirit - exploration, adventure and perseverance, and connected with Vans' "Off the Wall" spirit. With the "Stay Hungry" series as the design origin, Chen Yingjie combined urban streets with natural elements, showcasing through the splashed ink, oracle bone inscriptions and modern city street signs over Vans' classic silhouettes. 

The Vans x HuaTunan Year of the Tiger collection covers Vans' iconic silhouettes including the Authentic, the Sk8-Hi and the Old Skool together with the finest selection of apparel items. The Authentic carries signature street ink graphics with transparent outsole to present the vivid style of tiger; The Sk8-Hi Echo DX reinterprets the classic Sk8-Hi with more details added to the silhouette, presenting a living tiger in the wildlife. The Old Skool applies black suede over the shoe upper, matching with the pattern hand drawn by Chen Yingjie.

(L) SK8-HI ECHO DX YEAR OF THE TIGER - BLACK, PHP 7,998
(M)
AUTHENTIC YEAR OF THE TIGER - BLACK V2, PHP 6,998
(R)
OLD SKOOL YEAR OF THE TIGER - BLACK, PHP 6,498

Vans and Chen Yingjie also bring apparel into the collection, including a long-sleeve t-shirt.

YEAR OF THE TIGER LONG SLEEVE TEE - DESERT TAUPE, PHP 4,898

For more information, follow the official social media pages of Vans Philippines on Facebook and Instagram.

Mark Christopher Cham

Vice President of TALI with 18 years experience in Digital Communications and Marketing. Consultant for the Asian Development Bank (ADB) and a lead lecturer for De La Salle - College of St. Benilde’s Strategic Marketing Management and Digital Marketing Management programs for Digital Advertising and Strategy.

Loves Lego and traveling. Can’t drive.

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