Vans x Mami Wata Collection Celebrates African Surf Culture
A head-to-toe collection that draws inspiration from African surf culture
MANILA, PHILIPPINES — Vans Surf joins forces with African surf lifestyle brand Mami Wata for a head-to-toe collection that draws inspiration from African surf culture, key historical and cultural events, and the power and positivity of surfing. The Vans Authentic VR3 SF heads a curated assortment of additional footwear styles, apparel, and accessories.
The sneaker, dressed in Mami Wata Cream (PHP 5,998.00), follows Vans’ strict materials guidelines with one or a combination of regenerative, responsibly sourced, renewable, and recycled materials making up at least 30% of the product.
Authentic VR3 SF, PHP 5,998
The upper features leather and organic cotton. All the rubber used to make this outsole (60% of the compound) is grown and sourced from farms utilizing agricultural practices intended to promote biodiversity, enhance water cycles, improve soil health, and/or sequester carbon. In addition, the brand-new VR3Cush™ drop-in footbed uses 25 percent biobased EVA foam partially derived from plants.
Style 36 Decon VR3 SF, PHP 6,998
By utilizing bold graphic details in contrast to a micro-Checkerboard, inspired by hand-woven fabrics popular throughout Africa, this collection pays homage to the past while giving a vibrant nod to the future generations that will live and define African surf culture. The new apparel features a Mami Wata Pullover, short-sleeve tees, a woven shirt, board shorts, and a hat.
(L-R) Vans x Mami Wata Shallow Unstructured Hat, PHP 1,998
Vans x Mami Wata SS Tee, PHP 2,498
The Daily Mami Wata Boardshorts, PHP 4,698
Founded in 2017, Mami Wata translates to “Mama Water” or Mother Ocean in West African Pidgin English. Based out of Cape Town, Mami Wata’s mission is to offer a different narrative of surfing and Africa to the world and to educate and share the positive effects of surfing with everyone.
The Vans x Mami Wata Collection will debut globally on February 16, 2023, at Vans.com and these select Vans PH stores:
Trinoma
Glorietta 3
Robinsons Place Manila
Ayala Center Cebu
Alabang Town Center
UP Town Center
SM Megamall
SM North Edsa
SM Fairview
Festival Mall
Greenbelt 3
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