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Vans Brings the Happy World of Haribo to Life in Sweet Collection for All Ages

“On the heels of celebrating the 100th anniversary of Haribo Goldbears, we’re thrilled to partner with Vans and honored to have inspired this special collection,” said Andreas Kuhnle, Senior Vice President, Corporate Global Marketing, Haribo. “Haribo is about moments of childlike happiness and fun, helping fans feel like a kid in a candy store through our range of sweet treats. The colorful Vans x Haribo collection is inspiring that same feeling, and now our fandoms can come together in creative self-exploration and joy.”

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